NES is a new coffee brand by Nescafé dedicated to young target.
Are you young enough for it? This was tested with our Sound Machine.
It generates 17khz sounds only young people can hear.

Reproduce the sound sequence correctly and it will offer you a hot beverage. If you're too old, you'll fail.
The event was live in Gare du Nord Paris from 12 to 15 April 2012.
Here is the footage directored by Brice de la Corte.

Produced for Publicis MarcelWW.